Growth Systems Engineering

Your Business Has Outgrown the Way It Operates

Conjai connects marketing, sales, and operations so you take on more demand without scaling coordination overhead. We engineer the systems behind the growth.

Request an Operational Fit Review

Real build: one shared inventory register, zero oversells for a two-channel sneaker seller. Built by Joshua Pyne after twenty years on the enterprise side.

Which Best Describes Your Business?

Something else, or a mix? Start with the general review →

  1. 01Outcome What the business needs it to do
  2. 02Flow How work moves
  3. 03Data One record every tool agrees on
  4. 04Ownership A person and a deadline at every handoff
  5. 05Automation Machines coordinate, people decide
  6. 06Feedback Exceptions surface before they spread
Works with
  • Salesforce
  • Shopify
  • NetSuite
  • BigCommerce
  • Amazon
  • Microsoft 365
  • Walmart Marketplace
  • Etsy
  • Firebase
  • QuickBooks
  • ServiceTitan
  • Zoho
  • Jobber
  • Clio
  • Zapier
  • Make
  • n8n
  • AWS
  • Supabase
  • Klaviyo
  • ActiveCampaign
  • Karbon
  • Filevine
  • Deltek
  • Housecall Pro
  • FieldEdge

Growth Adds Handoffs Faster Than It Adds People

Every tool you add can pass work to every other tool. The Complexity Ceiling is where manual coordination stops working. You need a better system, but not a full operations team.

6 tools can hand work to each other 15 ways. Each way is a place work waits, gets re-keyed, or gets dropped.

Price your own handoffs →

Complexity Ceiling Handoff Mesh Diagram

Signs You’ve Hit the Complexity Ceiling

Check the ones that sound familiar. We will show which layer they point to.

  • You use a CRM or field system but don’t fully trust its data
  • Employees transfer information between systems
  • Your SaaS tools do not agree with each other
  • Lead or call follow-up depends on memory
  • You add headcount to manage process
  • Attribution is unclear
  • Reporting is assembled manually
  • The owner remains stuck in avoidable processes
  • After-hours and overflow calls do not become booked jobs
  • You cannot tie ad spend to invoices, only to call volume or clicks

Several sound familiar? Request an Operational Fit Review →

Where Is It Breaking?

The same method, shaped around the handoff that fails first in each kind of company. We lead with professional services.

B2B revenue operations workflow wall mapping client inquiry routing, engagement letters, and billing handoffs

Professional services | Where we lead

Inquiries Nobody Owns

Law, accounting, engineering and consulting firms with a real sales cycle. When an inquiry lands at 4:47 p.m., who owns it? Follow-up depends on someone noticing the inbox.

  1. Lead Capture
  2. Intake and Routing
  3. Conflict Check and Onboarding
  4. WIP and Unbilled Time
  5. Proforma and Invoice
  6. Cash and Ledger

Works with HubSpot, Salesforce, Clio, QuickBooks

Professional services systems →
Regional field service dispatch and technician operations coordinating call intake, booked jobs, and field estimates

Field service

Calls That Never Become Booked Jobs

HVAC, plumbing, electrical, roofing and restoration companies with a technician bench. The agency bought the call. The system still dropped the job.

  1. Inbound Triage
  2. Dispatch and Scheduling
  3. Diagnosis and Estimate
  4. Parts and Materials
  5. Payment and Invoice
  6. Review and Retention

Works with ServiceTitan, Jobber, Housecall Pro

Field service systems →
Multi-channel retail fulfillment and inventory operations synchronizing stock across Shopify, Amazon, eBay, and StockX

Multi-channel retail

Channels That Disagree on Stock

Sellers on two or more channels. Does Amazon know what Shopify sold this morning? The gaps between platforms cause oversells and a weekly manual count.

  1. Order Capture and Stock Update
  2. Authorization
  3. Order Routing
  4. Pick and Pack
  5. Ship and Settle
  6. Returns

Works with Shopify, WooCommerce, BigCommerce

Retail systems →

Field service? Start with the 3-minute Leak Check

None of these? If your work crosses systems and people, repeats every week, and depends on memory, start with an Operational Fit Review →

See the method as a model in a law firm and a field service company
Model | Professional services A Conjai model, not a specific client. Sized for a firm with 12 fee-earners.

From Partner Inboxes to a Tracked Intake Path

The handoff: Lead Capture → Intake and Routing → Conflict Check and Onboarding → WIP and Unbilled Time → Proforma and Invoice → Cash and Ledger.

Where it breaks. An inquiry waits in one partner's inbox. Documents arrive by email, a few at a time. Hours worked get billed late, or not at all.

What Conjai would build. One intake record that routes each inquiry to an available partner and starts a clock. A portal that collects documents against a checklist. A sync from the practice-management system to accounting, so time entered is time billed.

What Diagnose would measure first

  • Minutes from inquiry to first reply
  • Days from signed engagement to complete documents
  • Billable hours entered but not yet billed

See professional services architecture →

Model | Field services A Conjai model, not a specific client. Sized for a shop with 14 technicians.

From After-Hours Voicemail to Booked Jobs

The handoff: Inbound Phone Call → Dispatch Board → Unsold Estimate.

Where it breaks. After-hours calls go to voicemail. Estimates for system replacements sit on a technician's clipboard with no follow-up.

What Conjai would build. After-hours call capture that lands in the dispatch system as a job request. A follow-up sequence for every open estimate. A review request when a job closes.

What Diagnose would measure first

  • Minutes from missed call to callback
  • Share of open estimates with a follow-up logged
  • Jobs booked from after-hours calls

See field service architecture →

What do your handoffs cost? Enter your own numbers

We filled in two published averages. Change them if yours differ.

Handoff calculator

Count Your Handoffs, Then Price Them

Every tool you add can hand work to every other tool. Six tools can connect 15 ways. Twelve can connect 66. The formula is n(n−1)/2.

1. Your business
6 tools
36912+
12 people
3152840+

4. Your numbers. Two are published averages; change them if yours differ.

15 Possible handoffs between your tools n(n−1)/2 connection pairs
— Time lost switching between apps, per year Add what an hour of your team costs
— Paid for and not used, per year Add your monthly software spend
A handoff chain to check first

Lead Capture → Intake and Routing → Conflict Check and Onboarding → WIP and Unbilled Time → Proforma and Invoice → Cash and Ledger

Bring these numbers to an Operational Fit Review

Published averages, not a quote. Diagnose replaces them with your own numbers.

Sources: Harvard Business Review, 2022 (workers at three large companies lost just under 4 hours a week re-orienting after switching apps); Zylo (the average organization uses 54% of its paid SaaS licenses).

Three Stages. One Connected Engagement

Each stage ends with something you keep. We price and scope each stage before it starts.

  1. Diagnose: Find the Leaks

    We map the lifecycle, the stack, the data, and the handoffs, from the people who do the work, then tell you what to fix first and what delay is costing.

    You get: System Fit Map, Handoff Map, Source-of-Truth Matrix, Baseline Scorecard, Leak Estimate, prioritized roadmap.

    One to four weeks. A Single Critical Workflow starts at $3,500. Cross-Departmental Systems Architecture starts at $5,000. We confirm scope and quote on your free Operational Fit Review before you commit. If you hire us for Build, we credit 100% of the Diagnose fee.

  2. Build: Install the System

    We connect your tools, redesign handoffs, automate coordination before judgment, and apply AI only where interpretation earns its keep.

    You get: a connected operating layer you own, on your accounts.

    Typically four to ten weeks.

  3. Improve: Keep the Engine Honest

    Systems drift as the business changes. We watch exceptions, data quality, and workarounds, and adjust before a workaround becomes the process.

    You get: a monthly System Fitness Log, without standing up an internal operations department.

    Monthly. Cancel anytime.

See the three Diagnose documents you keep

We fill these in from your systems and the people who use them. The cells show the structure only: what each document records, not client data.

System Fit MapStructure only
StageSystemWhere it stalls
IntakeNamedFound in interviews
ReviewNamedFound in interviews
DocumentsNamedFound in interviews
BillingNamedFound in interviews

How the work moves today, stage by stage, and which system holds it.

Handoff MapStructure only
HandoffOwnerWaitException
Inquiry to partnerNamedMeasuredPath set
Partner to documentsNamedMeasuredPath set
Documents to workNamedMeasuredPath set
Work to billNamedMeasuredPath set

Every handoff with an owner, a measured wait and a defined exception path.

Source-of-Truth MatrixStructure only
RecordLives inWins
ClientOne systemRule set
EngagementOne systemRule set
Time entryOne systemRule set
InvoiceOne systemRule set

Which system owns each record, and which one wins when two disagree.

The full set also includes a Baseline Scorecard, a Leak Estimate with the method shown, a Stack and Spend register, and a prioritized Build roadmap.

Request an Operational Fit Review

Who Builds It and What It Has Built

Real build | Multi-channel retail

HEAT4YAFEAT

The challenge. A sneaker collector selling on eBay and StockX with no shared record of a pair.

What Conjai built. One inventory register that both channels and the brand site read from.

  • Outcome: zero oversells.
  • Data: one register is the source of truth for every channel.

Seller record, not a result of the build

650+ Pairs placed
99.1% Positive on eBay

Selling since 2016

See what was built →

Joshua Pyne, MBA — Founder and Principal of Conjai Growth Systems Engineering

Who Builds It: Joshua Pyne, MBA, Founder & Principal

Joshua Pyne has sat on both sides of the table. As an executive, he sold and scaled digital, data, and media programs for Fortune 500 brands. Now he builds the same kind of systems for growing companies, and he writes them himself: commerce platforms, multi-agent tools, and the rules that let automation run unattended.

Career figures from before Conjai, not client results:

$25M Contracted retention with firms including Accenture, Deloitte, Tata, Cognizant and PwC
$5.5M/mo Media strategy under management
$400K → $4M National retail-media go-to-market, ending in acquisition

The through-line is adoption. An MBA in Organizational Leadership and twenty years of change work taught him one rule: a system only matters if people use it.

More about Joshua and Conjai →

How We Work With Your Systems

  • Platform-neutral. We work with the tools you already run, and we tell you when existing software is enough.
  • Credentials stay in a vault. Never in plain text, never in email or chat.
  • Your customers' data stays yours. We do not store personal data. The work runs in your accounts.
  • A public work record. More than 6,000 GitHub contributions since June 2026, across private repositories. GitHub shows the count publicly.

Find the Systems Costing You Time and Revenue

We map the lifecycle, the stack, the handoffs, and the manual work, then tell you what to fix first. Not a generic deck. A diagnostic built on your actual systems.

Request an Operational Fit Review Have a question first? Email Joshua Pyne directly or call →

Questions We Hear

What Is Conjai?

Conjai is a growth systems engineering firm. It connects marketing, sales, and operations for growing companies so they take on more demand without scaling coordination overhead.

Who Is Conjai For?

Established companies that have hit the Complexity Ceiling: too sophisticated for manual coordination, too lean to staff an enterprise operations team. The three common patterns are B2B revenue teams, multi-channel retailers, and regional field service companies.

Is Conjai a Software Product or a Marketing Agency?

Neither. Conjai does not sell software and does not run ads. Most growing businesses do not have a tools problem; they have an integration and process problem. Conjai engineers the connections, automation, data quality, and applied AI around the stack the company already owns.

How Does an Engagement With Conjai Work?

Three stages. Diagnose takes about two weeks and maps the customer lifecycle, tech stack, data flows, and repetitive work. Build typically takes four to ten weeks and connects tools, automates predictable work, and redesigns handoffs. Improve is monthly and cancelable, and keeps the systems managed without an internal RevOps or IT department.

Does Conjai Use AI?

Yes, where intelligence improves the workflow. Where reliability matters more, Conjai uses ordinary deterministic automation. The business result determines the technology, not the other way around.

Do I Have to Buy Build After Diagnose?

No. Diagnose stands on its own: you keep the maps and the prioritized roadmap whether or not you go ahead, and you can take them to anyone. If you do go ahead, the Diagnose fee is credited toward Build.

How Do We Know the Build Worked?

The Build plan sets its objectives and benchmarks before any work starts, measured against how the workflow runs today: response time, hours of manual reconciliation, records that disagree, or whatever Diagnose showed was costing you. We measure the same things after the system is live.

Who Owns What Conjai Builds?

You do, at each stage you pay for. After Diagnose you own the assessment, the executive summary and the recommendations. After Build you own the implementation plan, its objectives and benchmarks, the tool recommendations, and the system and processes we configure. During Improve you own the rollout playbooks, schedules, reports and forms we produce. The forward-looking improvement roadmap is part of the Improve service and runs for as long as that engagement does.

Does Conjai Hold Our Data?

No. We work through access you grant on your own platforms and APIs, and you can revoke it at any time. We keep no personal or proprietary data in-house. Changes are staged and reviewed in version control before they reach your live systems.